The Junior Theatre program at the Salvation Army Kroc Center was recently revamped, requiring a new logo and branding. Spotlights shining down on a stage provided inspiration for the logo design. Early concepts show exploration of the spotlight and stage curtain imagery, along with experimentation with different color palettes. 

In order to keep the look and feel of the Kroc Center’s programs fresh, the marketing team is constantly updating our bank of photos through event photography and staged or spontaneous photo shoots.

Each month we print our new Program Guide in house, advertising programs and classes, along with upcoming events, and stories highlighting members and the work of the Salvation Army. Included here are Program Guide covers and editorial pages featuring my photos. The December edition was particularly fun with a photo shoot I directed staring children from our Tiny Tikes program. 

In 2016 the Fleet Science Center in Balboa Park went through a complete brand redesign. All signage and wayfinding was replaced, included the main entrance doors, commonly referred to as the Rotunda.

The new Fleet logo was designed as a “window”, which inspired me to take full advantage of the space available on the doors. The negative space serves to frame the Fleet’s name and motto, while keeping with the triangular theme. The size allows the logo to be seen from the street below the center. I also participated in the installation of the design, completed by the entire multimedia team. 

Posters are always enjoyable projects because they lend themselves so easily to creativity. My interest in illustration was what first led me down the path towards becoming a graphic designer, and I find that posters often give me the opportunity to put this skill into practice. 

The posters featured here show examples of hand done illustrations, original photography and vector art. 

The poster displayed for the youth play The Matsuyama Mirror, was chosen to represent the play during its run at San Diego State University for the 2016-2017 season. Along with the initial poster, other elements were designed, such as rack cards, tickets and flyers. 

The Reuben H. Fleet Science Center's cafe was recently rebranded, changing its name to Craveology and adopting a new look and feel, pulling inspiration from popular chalkboard typefaces and aiming to educate its patrons about the science behind the food they eat. Menu items are displayed clearly with descriptions and prices, with various facts accentuating them. 

A series of chalkboard icons was created to illustrate the different facts included within the menu to accompany the food and drink items, following the cafe's overall chalkboard theme and color palette. 

As an intern with the Reuben H. Fleet Science Center's Multimedia Department, I have the opportunity to work on a wide variety of projects, owing to the large breadth of the work done by the different departments within the museum, such as Education and Marketing. Projects that I have completed include sticker design, t-shirt design, Snapchat filters, electronic signage, posters and even magnetic puzzles. 

Located at the corner of El Cajon Boulevard and 44th Street is an unused lot that will be transformed into an outdoor international food and craft market in the summer of 2016. The purpose of the market is to benefit local ethnic vendors and to provide locals with a family friendly meeting place to socialize. Deliverables for this project included an identity for the market, applied to a paper system, flyers, hanging banners, a responsive website and environmental graphics. 

“Bringing the world’s deserts to your kitchen!” was the tagline that was developed while the idea for this project was still forming, and became the purpose behind the design. The goal behind this project was to create packaging for a food product that could be easily modified into different variations, such as flavor or quantity.

The land surrounding San Diego State University is collectively known as the College Area, the main part of which is divided into six neighborhoods: Catoctin, College Heights, Alvarado Estates, College View, El Cerrito, and Mesa Colony. Borders between the different districts are often unclearly defined, leading to much confusion and difficulty when it comes to navigating for visitors. SDSU’s obvious dominance over the area has also made it difficult for those not associated with the college to distinguish themselves and their neighborhoods from it, leading to a lack of community identity. In response to these difficulties a new wayfinding system based on the streets of each neighborhood was proposed, providing clearer boundaries and identities through place-making signage and more straightforward navigation through a directory system.

Completed in partnership with Abey Tidwell. 

When the grocery store Gala Foods, formerly located in South Park, was forced to close down a design opportunity presented itself: repurpose the letters from the iconic storefront to create a striking art installation with the intent of educating people about food. Partners each chose a letter and a subject, and “Food Saga” was born. The second letter “O” within the installation served the purpose of teaching people about the process of making compost, in order to encourage them to begin composting themselves so as not to waste food leftovers or to even start growing produce themselves. The end result was a three dimensional pie chart, complete with real food scraps, plant clippings, paper shreds and, of course, compost.

Completed in partnership with Abey Tidwell.

This project was intended to serve as a mini portfolio that could be quickly printed and put together in order to send to clients or fellow designers, to give them a quick glimpse at the style and personality of the one who made it. The projects featured all come from a series of experimental typography exercises working with various materials and processes which were intended to push personal design boundaries. Activities which seemed unorthodox at first, such as writing the same word over and over again for two and a half hours while listening to baroque music, turned out to be rather enjoyable, yielding unique and surprisingly satisfying results. 

The Reuben H. Fleet Science Center's Educator Resource Guide is an important publication put out by the center's Education Department. As an alternative to handing out the full book, a one page pamphlet was designed to hold a condensed version of the guide's copy. 

The guide is formatted according to a variation of a gatefold, unfolding into a poster that can be easily pinned to a bulletin board for later reference.